Beyond flashy media ads and appearances, not one of the presidential front-runners has made an expressed and firm stand on the most basic issues that affront the Filipino people. Most of them would argue that it is premature to talk of such sorts since we have yet to enter the campaign period. Worse thing is that their political ads (or call it infomercials) substantiate nothing more than publicity and name recall.
It is quite unthinkable that while these people are brandishing their good-looks in front of the public in the most creative and appealing way possible, issues such as prioritization of education and workers' welfare have been put at the sidelines, brazenly ignoring the plight of the majority!
Come to think of it, the previous elections in this country have done so little to bring the nation out of its dire condition and this kind of attitude of presidential wannabes are not helping either. Sen. Loren Legarda was correct to say that "the 2010 elections are even more crucial in determining our people’s fate.” Unfortunately, owing to our bitter past, the top of the elite has gotten hold of the power structure, placing the toiling majority at the base. As a result, we only have these individuals belonging to the same breed of big business families and landowners to choose from to lead this country. Also, we have an electorate that is drowning in the personality-based culture of electing people into positions.
Given this fact, it is not surprising not to hear from the aspirants a categorical and firm stand on people's issues. What with all the people's interests coming in conflict with their own, it is a given impossibility. One will not allow a genuine land reform that will frustrate his/her land acquisition or a wage increase against profit generation. After all, democracy in the Philippines withers out after the election is over and the only point is how to get the people remember one's name when they go cast their ballots (if they correctly can with very little know-how of the poll automation). For now, the presidential hopefuls are going to busy themselves generating campaign funds and support for their expensive media ads.
Surely, the issues on agrarian reform, wage hike, price reduction, et cetera will surface in the presidential debates ahead if only to satisfy the cravings of the people and of course of the critics. This may all seem skeptical and even pessimistic, but one can just take a closer look of the pages of our nation's history and see what this ruling system has turned this country into.
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